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    <lastmod>2021-06-24</lastmod>
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      <image:title>In the News - Sue Norton featured in 914Inc. Magazine</image:title>
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    <loc>https://www.nortonimpactpartners.com/news/2017/5/15/other-worldly-wene8</loc>
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    <lastmod>2018-07-31</lastmod>
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      <image:title>In the News - Other Worldly</image:title>
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    <loc>https://www.nortonimpactpartners.com/our-mission</loc>
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    <lastmod>2021-06-24</lastmod>
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      <image:title>Our Mission - Our Mission</image:title>
      <image:caption>We are a team of results-driven business people and nonprofit professionals who are passionate about IMPACT.</image:caption>
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    <loc>https://www.nortonimpactpartners.com/the-norton-story</loc>
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    <lastmod>2025-10-24</lastmod>
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      <image:title>The Norton Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60bf8a7c58a82863f9944493/1624031301438-C284X8NOE5UKIZA8LI2K/Sue+Norton+headshot+SMALL.jpg</image:loc>
      <image:title>The Norton Story - Sue Norton, President and CEO</image:title>
      <image:caption>When I was 16, my parents told me we were moving. Again. I had just settled into a good rhythm – new friends, right classes, made the gymnastics team, and I finally felt like I was on the inside. Ugh. The first day at the new school was brutal – I had to figure everything out all over again. But I connected with another student and that was the game changer. He was an insider – he knew how to get things done, where to go to get questions answered, and he became my indispensable guide. Years later in Sales roles, I found myself adopting that same practice of leveraging an insider’s view to create the right strategies to drive growth. I spent over 25 years at PepsiCo leading strategic initiatives and running some of the company’s US businesses, while becoming increasingly involved in nonprofits as a strategic advisor, active Board member and Board Chair. And when I got the chance to lead PepsiCo’s global Foundation, I remember thinking it was my dream job. I didn’t have to choose between business leadership and social impact – I could do both. For nine years, I led PepsiCo’s philanthropic efforts to improve the livelihoods of vulnerable communities around the world, working closely with nonprofits, governments, and our local business teams to create meaningful change – engaging our employees to sustain our efforts and enhancing our corporate reputation along the way. It was exhilarating to bring business and nonprofit leaders together to solve complex problems and I grew to appreciate how investing in social impact can drive business potential. Running a global corporate Foundation, I began to notice how many corporations and nonprofits want to create a unique, purposeful identity – to stand for something more than just their products or services – and aren’t sure how to go about it. I saw businesses concerned about having to trade business focus for social impact and nonprofits worried about missions that didn’t resonate with corporate donors. I wanted to say “You don’t have to worry. You can do this. I can help you!” I thought about sharing the insights and experience I’ve gathered working inside purposeful organizations to help them on their journeys. And when a CEO mused “I’d love to hire you to help us do what you’ve done,” I decided it was a sign and launched Norton Impact Partners. Whether you want to make more money or raise more money, Norton Impact Partners can help you create a meaningful social impact strategy by setting the right Priorities, establishing strategic Partnerships, and activating Purpose throughout your organization. It doesn’t have to feel like the first day at a new school. Our Insider Insights and Proven Practices will put you on a sure path to IMPACT.</image:caption>
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    <lastmod>2021-06-26</lastmod>
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      <image:title>Impact Stories - A company wanting to increase employee engagement</image:title>
      <image:caption>What we did: Developed a volunteering platform that enabled their employees to give back in a range of ways, including sharing their skills and expertise with nonprofits to help them solve community problems and build long-term resilience.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60bf8a7c58a82863f9944493/1624559347708-R743DJQK21FRU06GAPY6/fringer-cat-hddmXlPaFGo-unsplash.jpg</image:loc>
      <image:title>Impact Stories - A global grantmaking nonprofit wanting to build awareness of charities’ wins and challenges</image:title>
      <image:caption>What we did: Authored opinion pieces and blogs to amplify the global issues facing communities and the nonprofits that serve them. Designed a new paradigm for increasing donors’ ROI and developed podcasts to inform donor giving strategies.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60bf8a7c58a82863f9944493/1624560696624-OWM7ZP3I4Y1JPQ0DX5RS/pepsico.jpg</image:loc>
      <image:title>Impact Stories - A corporation needing to adapt its purpose agenda to reflect current global issues</image:title>
      <image:caption>What we did: Reimagined the role of its corporate foundation to better support the vision and goals of the company. Redefined their purpose priorities to address current world issues, established new strategic partnerships, and created a way for employees to influence how the foundation invests in local communities.</image:caption>
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      <image:title>Impact Stories - A global nonprofit wanting to expand their reach and accelerate growth</image:title>
      <image:caption>What we did: Defined a powerful value proposition, created an inspiring new strategic vision, and developed a compelling narrative to enable them to capture prospective client attention in more mission-relevant ways.</image:caption>
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    <lastmod>2021-06-24</lastmod>
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      <image:title>Purpose - Our purpose is to help you define yours.</image:title>
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    <lastmod>2021-06-24</lastmod>
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      <image:title>Working with Corporations - Working with Corporations</image:title>
      <image:caption>You don’t need to sacrifice business focus to be a good corporate citizen.</image:caption>
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    <lastmod>2021-06-24</lastmod>
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      <image:title>Working with Nonprofits - Working with Nonprofits</image:title>
      <image:caption>You need to raise more money so you can have more impact.</image:caption>
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    <lastmod>2021-07-08</lastmod>
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    <lastmod>2021-06-27</lastmod>
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    <lastmod>2021-12-10</lastmod>
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      <image:title>What Clients are saying - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>What Clients are saying - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>What Clients are saying - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>What Clients are saying - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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